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gcef
[Date : 2014-07-25 23:06:41 ]   
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CSR Luncheon Speech News - EUCCK & the Europe-Korea Foundation

http://newsletter.eucck.org/site/view/view.htm?num=6921

EKF NEWS

The Europe-Korea Foundation and EUCCK PR & Marketing Committee organized their second CSR forum.

May / 2009

On April 14th of 2009, the Europe-Korea Foundation, in cooperation with the PR & Marketing of EUCCK, organized a special Luncheon on Corporate Social Responsibility. The topic was “10 reasons not to give up corporate community involvement in difficult times.”

Today, as businesses and the global economy experience historic periods of belt tightening, corporate community involvement is undergoing new challenges. To discuss about this topic, EKF and EUCCK invited Ms Angela Joo-Hyun Kang to talk about the topic, and to outline 10 reasons why corporate community involvement can still be powerful even during an economic recession. Dr. Seol Do-Won, Chairman of the PR & Marketing Committee of EUCCK, and Executive Director of Samsung Tesco Home Plus, was the moderator of the event.

Holding a master degree of public administration from Harvard Kennedy School, Ms Kang is the founder and CEO of GCEF (Global Competitiveness Empowerment Forum) based in Seoul. In addition, she works as a CSR advisor for the Community Relations Center and for the International Management Institute of the Federation of Korean Industries. She also translated the Korean version of “Beyond Good Company – Next Generation of Corporate Citizenship” by Goodgins, Mirvis and Rochlin, and each participant received a copy of the book.

According to a survey conducted in 2005 by CECP, 54% of the companies surveyed were involved in CSR activities as a purely charitable purpose and expected no benefit, 11% did so as in order only to satisfy their commercial needs, while 35% saw Corporate Community Involvement (CCI) as strategic, meaning they were expecting both business results and community benefits. Ms Kang detailed why she favors this third approach. CCI is beneficial because it can be considered as long term R&D, and it creates many opportunities - for example by creating new markets.

When planning and designing their CSR activities, companies may consider their know-how and ask primarily their own staff for their active contribution. Concerning HR, the importance of internal communication related to the company’s own CSR activities should not be dismissed. Finally, besides all the business benefits created by CSR activities, properly designed CCI will allow companies to narrow the gap between the corporate world and the society, beyond mere brand image improvement considerations.

The presentation was followed by a Q&A in which participants could express their opinion about the topic and raise the issue for their specific case, for example the case of CCI for small sized companies. EKF would like to thank warmly all the participants, Dr. Seol Do-Won, the sponsors, and Ms Angela for their great contribution.


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22   Publication - Trends and Strategies of CSR 5318 14/07/25 Admin  
21   Forum Series - The 4th GCEF Dialogue 8276 14/07/25 Admin  
20   Global Partnership - Asian Forum on CSR 7268 14/07/25 Admin  
19   Forum Series - The 3rd GCEF Dialogue 7700 14/07/25 Admin  
18   Conference Speaker - 2010 Asian Forum on CSR 8633 14/07/25 Admin  
17   Publication - South Korea chapter of 7716 20/10/01 Admin  
16   Forum Series - The 2nd GCEF Dialogue 7557 14/07/25 Admin  
15   Lecture - Kotra Academy: FDI Project Manager 5788 14/07/25 Admin  
14   Participation - FKI: Korean CSR Delegation to 16897 14/07/25 Admin  
13   Forum Series - The 1st GCEF Dialogue 7785 14/07/25 Admin  
12   International Consultation - New Delhi, Indi 4895 14/07/25 Admin  
11   Conference Speaker - 2009 Asian Forum on CSR 8321 14/07/25 Admin  
10   Presentation - Business Roundtable on UN Glob 8230 14/07/25 Admin  
9   Appointment - Presidential Council on Nation 7863 14/07/25 Admin  
8   Panelist - SME Social Responsibility Manageme 8136 14/07/25 Admin  
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6   CSR Luncheon Speech News - EUCCK & the Europe 8097 14/07/25 Admin  
5   CSR Luncheon Guest Speaker - EUCCK & the Euro 9580 14/07/25 Admin  
4   Paper - Corporate Responsibility in Northeast 6598 14/07/25 Admin  
3   Workshop - The 1st Workshop of Emerging Econo 7351 14/07/25 Admin  

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Company : GCEF (Global Competitiveness Empowerment Forum)  
Founder and Executive President : Angela Joo-Hyun Kang   
Location : Business Valley, 522, Changkang Bldg., 86, Mapo-daero, Mapo-gu, Seoul, 04168, Republic of Korea
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